2006-2007

NAMA stands for National Agri-Marketing Association.  The Virginia Tech NAMA team‘s main event will be competing in an international marketing competition as well as attending the numerous seminars.  The event will be in Dallas, Texas April 11-13, 2007.  The event will allow students interact with professionals and hopefully get some great networking.  It is a week filled with fun, excitement, and tons of learning.

2004-2005

The Virginia Tech student National Agri-marketing Association (NAMA) team will compete in Phoenix, Arizona in April against teams from the United States and Canada. The NAMA competition includes both a written and oral marketing plan, competing for an agricultural product or service of the team's choice. The team is currently working on developing a marketing plan and executive summary for an agricultural lending service. Dr. Dave Kohl and Alicia Morris have developed a module-based training program to be used by agricultural lending companies and are working with the team at Virginia Tech.

New to this years NAMA program at Virginia Tech is the addition of an Advanced Marketing Class. This class will assist team members in developing a professional marketing plan, executive summary and partial budget. The class meets twice a week, is worth three credit hours, and is taught by Dr. Dixie Watts Reaves and Scott Sink.

Team members include Morgan Allen, Rose Bradshaw, Joey Hoskins, Jonathan Hudson, Jeff Kidd, Heather Kmak, John Muncy, Aaron Shelor, Devon Smith, Jarris Sperry, Kathryn Taylor, and Brian Wilkerson. The team is advised by Dr. Dixie Watts Reaves and Scott Sink. Any business that would like for the NAMA team to consider its product or service for next year's competition should contact Dr. Reaves at dixie@vt.edu.

2003-2004

The Virginia Tech student National Agri-marketing Association (NAMA) team competed in Kansas City, Missouri, against thirty-five teams from the Untied States and Canada. The NAMA competition includes both a written and oral marketing plan, completed for an agricultural product or service of the team's choice. The Virginia Tech team created a plan for the marketing gourmet peanuts to be sold in a convenience setting and was sponsored by Hubbard Peanut Company. In primary and secondary market research, including on-site customer surveys throughout Virginia in convenience and grocery stores and a tour of Hubbard Peanut Company facilities; developed goals and objectives for a three-year roll-out; set pricing and promotional strategies; estimated three-year financial projections; and determined a strategy for monitoring and measuring the success of the plan.

Team members were Rose Bradshaw, John Dillard, Becky Ford, Leslie Funkhouser, Thomas Henley, Jonathan Hudson, Aaron Shelor, Devon Smith, and Tim VanReenen. The team was advised by Dr. Dixie Watts Reaves.

Past years' teams have conducted marketing plans for Live Tilapia, Blue Ridge Premium Beef, Graves Mountain Jams and Jellies, and Ruby Rainbow Trout.

Questions or comments, contact webmaster@agecon.vt.edu.